At The Willard Group Advertising and Willard/Wunderman we see traditional above the line advertising as only one approach to offering you a service that maximizes the communication support your brand needs . We believe in helping our clients establish an individual relationship with their consumer. It is not merely about influencing, it is building a two way discourse that will inevitably lead to brand loyalty .

This is why we specialize in customer relationship management (CRM) as a vital mix in the marketing program, along with traditional advertising. We believe the lines between ATL and BTL are merging, and that is not bad. It benefits the advertiser offers more contact and feed back with each consumer.

Over the years, The Willard Group Advertising and Willard/Wunderman have represented some of the largest multinational clients to do business in the region, along with a solid client list of both local and regional clients. We're talking names like Philip Morris, Danone, Kraft, Colgate, to name a few.

There probably isn't a product category in which we have not worked, from fast moving consumer goods, modern trade in retail (Ramstore) to communications (Astellit., UMC), to energy (Shell), to financial institutions (Citibank, various Ukrainian and Russian banks) to transportation (Nissan and Delta Air Lines) and medical marketing (Danone).

On staff we have a team of qualified specialists that can name and position your brand. Develop strategy with realistic and original tactics. A team that can develop with you practical creative briefs that lead to USP focused and very creative ideas and executions, simply the best.