What do we do?  We solve problems.

 ‘Public relations’ is a concise but often misunderstood term that means different things to different people.  We see the public relations business as offering us genuine opportunities to help clients solve problems and communicate more effectively. Experience has shown that in order to find solutions, we must see the world from our client’s perspective – to walk in his shoes, so to speak.

 We are trained to think strategically. We don’t just offer up pre-packaged options; we help clients to evaluate possibilities and the expected results.

 We prefer to build long-range relationships.  Through diligent work and winning strategies, our clients are pleased to stay with us over the long haul.  After all, long-term relationships are far more rewarding than any one-shot project or quick-fix solution could offer.  We see our role as a ‘family agency,’ much in the same vein as a doctor or lawyer who enjoys a longstanding association with a person or company.  By knowing your organization almost as well as you do, we can provide a truly individual approach.

 We’re no neophytes: Willard’s Moscow office opened in early 2001. Since than, we have worked with many large Western companies operating in Russia, as well as major Russian firms.  Our clients include Shell, Henkel, Nestle, Tetra Pak, Barry Callebaut, Alcatel-Lucent, SUN InBev and others. They have worked with us regularly and for years.  We value their trust, and they value our innovative approaches and experience.

 We know that experience isn’t just something you have, it’s something you grow and nurture. We recognize that our staff is our most valuable asset. They came to us from companies and fields as disparate as the Kremlin, the oil and gas industry, glossy magazines, investment banks, Internet portals, and government ministries.  Each person is valued for his or her own expertise, and each is a valued professional.

 It is said that “brains and hearts thrive where they are appreciated and loved.”  Willard Moscow has carefully nurtured brains and hearts that are appreciated by our clients for their instincts, versatility, insight and compassion. They support our ability to provide the range of sought-after services: Crisis training. Integrated media campaigns. Social responsibility programs. Media relations training.  Tailor-made special projects. Corporate newspapers and magazines.  We provide all these and many other services.

 Call us.  Willard Public Relations President Roman Diukarev can be reached at +7 (495) 775 4795 or at moscow@willardgroup.ru.  Together, we will find a way to make your business even better.