The Willard Group has recently added to its portfolio the vibrant Ritmix brand, which offers plenty of exciting public relations opportunities to reach out to young adults, the brand’s core consumer group. Malt drinks have been around for quite a long while but it was Ritmix that took a refreshing idea and introduced to Turkey an alcohol- and caffeine-free bubbly malt drink in a variety of flavors that include pineapple, lemon, apple, pomegranade, melon and watermelon.